The BBC has announced a launch date for it's iPlayer on -demand service. It won't be ready for macs immediately (though that will come later) and you will need to be running a decent broadband connection that will allow you to download all the content but we reckon that this the on-demand service that will lead to mass take up on converged media.
Imagine, for example, watching the Torchwood tv show whilst browsing the site, whilst playing the game, whilst chatting to other fans online, whilst exploring the web for clues about the latest episode - the possiblilities are literally endless with converged media and though we're not there yet this a massive step in the right direction.
Worth seeing who else is doing it as well.
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