Sooooooo many web designers and developers get carried away with 'form over function'. Don't get me wrong, I agree that there is always a time for innovation and revolution, but according to usability guru Jakob Nielsen this must be the exception and not the rule.
Jakob’s law of internet user experience states “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know”. Whilst this is not a new theory (July 2000!!!) it is still incredibly relevant, and all to often totally ignored.
My conclusion is simple. Change should be introduced through small ‘nano’ changes, whereby websites evolve at a similar speed to the intended user. Taking ‘macro’ giant steps may serve to satisfy the creative/ techie desires of a few whilst alienating the majority.
Jakob’s law of internet user experience states “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know”. Whilst this is not a new theory (July 2000!!!) it is still incredibly relevant, and all to often totally ignored.
My conclusion is simple. Change should be introduced through small ‘nano’ changes, whereby websites evolve at a similar speed to the intended user. Taking ‘macro’ giant steps may serve to satisfy the creative/ techie desires of a few whilst alienating the majority.
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