Online ads up 35% in 2006

Thursday 24 May 2007

Online ads up 35% in 2006

Interactive Advertising Bureau releases results of recent survey in conjunction with PWC: http://www.iab.net/resources/ad_revenue.asp, then 2006 Full Year Results (190k pdf)

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today released the Internet Advertising Revenue Report which shows record results for the full year and final quarter of 2006. Internet advertising revenues in the U.S. continued upward totaling $16.9 billion in 2006, a new annual record exceeding 2005 by 35%. Q4 2006 internet advertising revenues totaled $4.8 billion, representing record revenues for a single quarter and a 35% increase over same period in 2005.

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