The largely dominant Flash plug-in, used for eons as the preferred method of delivering rich media cross platform interaction, is to face a serious challenge from the Microsoft Alternative, Sliverlight.
Despite the obvious opportunities for close integration to Microsoft’s own .NET platform, Silverlight is also proving an excellent platform for true multimedia distribution as it boasts native support for full screen 720p (High Definition) video.
Silverlight is currently in Beta, and the new media community at large are already experimenting with what is, and isn’t possible. See http://www.silverlight.net/ for more.
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